Kendra Krull
HOW DID SIMON+KRULL BEGIN?

It was a fast progression from architectural design at The Art Institute of San Francisco to internships with locally based design firms which made me notice there was an element missing to my wardrobe.  This was the catalyst for starting Simon + Krull in 2012. It began in my basement which also doubled as my fiancés recording studio.

WHAT WAS YOUR INSPIRATION?
I hold a huge amount of respect for the designers I’ve worked for and always found them very encouraging. I never really knew my passion for design would lead me  into the fashion world. I was pushed and told that I was good at making accessories…primarily using exotic skins and leather. Even though I admired their work I eventually found that the materials which were being used were really starting to weigh on me.  I would often take bins home of snake skin and leather scraps to design new pieces like wrap bracelets and key chains, trying to utilize every bit and not let them be thrown away.

Sarah Jackson of Loud Love Jewelry was a huge inspiration to me and encouraged me to head in an eco-conscious direction. I became obsessed with the research almost immediately. It was so much more exciting having to dig for these things rather than choose from an unlimited selection of leathers and skins filled with chemicals that cause destruction to the environment and to the people making them. It took me months to find the materials we use for our line today. And I’m still constantly searching for more!

WHO IS THE SIMON OF SIMON+KRULL?
I stole the name Simon from my fiancé and his sister Sarah who is the glue that holds us all together, in our business AND personal lives. Very early on in the stages of development, Sarah and I became partners. She has impeccable taste and her input is invaluable. We understand each other’s visions and are forever gaining inspiration from one another. Immersed in the philanthropic organization Global Green, we share a mutual passion for creating modern, chic, quality pieces using sustainable concepts. We call each other “sissy partners”

TELL US ABOUT THE SIMON+KRULL CUSTOMER
I’d like to think that they’re a collection of people that care about our environment, but still have an appreciation for beautiful things. I believe all fashion should be created with green initiatives in mind but the reality is we have to think twice about our purchases. The industry is on it’s way. More and more I am seeing these eco-friendly designers pop up. It’s fantastic! As if slowly but surely we are making a mass consensus decision to evolve, and we find that forward thinking propels us here at Simon+Krull. 

WHAT DOES THE FUTURE HOLD FOR SIMON+KRULL?
My hope is that the line will transform from season to season. I want to always keep our customer delightfully surprised.  I have so many accessories to tackle and a couple collaborations in the works. Always and forever utilizing all of the elements and initiatives we have worked so hard to gain knowledge in. I have BIG dreams for Simon+Krull and we haven’t even scratched the surface!